Frontier Co-op
I'm currently contracting with a fantastic company and a growing company, in Iowa. The Frontier Co-op is a true multi-channel with brick and mortar, web and catalog. I'm enjoying my new team and adding support to Co-Op Market as it works to become the flagship web experience for the stores. We did a lot of that heavy lifting via BnB email sends. Here's some of those.
The Vermont Country Store
Years ago we were prototyping with XD for a roll out of the 2nd phase of our OCC replatform. Augmenting SEO. The 10 pages of our signature products have a new home in our taxonomy. We're pleased with progress to date and will roll out 3 at a time for testing.
Prospectus and ideas for business launch in softgoods sweats/tops, sportswear market. Logotype: NEW51 or TRU51 or TRUE51.
Art Direction retrospective, Vermont Country Store.
Summer Dresses. For month of April-August, 2017: 17,000 unique visitors to the PDP, $53,000 in revenue, 4.7% Conversion Rate. Excellent photography wins!
We are currently supporting Retail with a regional campaign. Selecting 'locals' from our file (marketing will reach out 100 miles in a radius) we are talking up Summer activities at both of our Retail stores in Southern Vermont.
Below is a landing comp for July 7 2017
