The Orvis Company is the oldest consumer direct outfitter-catalog in the nation's history. It was there that I realized what brand management can do for longevity in cataloging. The success of this company is found in its activites in nature, the wilderness, and the people who remind us that those pleasures are still very relevant.
Fishing in Buzzards Bay off the eastern part of cape cod as a youth, I liked to eat my fish. The catch-and-release crowd still ate fish, though not when they fished with me. I could never get my head around that project.
Still in Vermont, I keep in touch with friends who all got their feet wet with me here and now are on to places like Timberland, Vineyard Vines, Sundance, Under Armour, Duluth Trading, among others. A true heritage company like Orvis, was a wonderful force to get behind. Protecting the brand in selling was evidently as important as the conservation efforts we spoke about with our customer at every turn. Digital enjoyed a long period of great success it was a great run.
Orvis is the largest US dealer for Barbour Outerwear and Apparel
POS / Large-format
Homepages and features
Brand display/landing pages
